Top 5 Beauty Retail Apps in Europe: Q3 2022 Performance

In the third quarter of 2022, the top five beauty retail applications in Europe demonstrated varying performance metrics across downloads, active users, and revenue. Here’s a detailed look at each app's performance.

SEPHORA - Maquillage, Parfum saw its weekly downloads progressively increase, beginning at approximately 41K at the start of the quarter and peaking at 55K by the end of September. The app's active users showed a consistent upward trend, starting from around 257K and reaching 278K by the end of the quarter.

Douglas - Parfüm & Kosmetik experienced a steady pattern in weekly downloads, fluctuating between 34K and 44K. The active users for the app remained relatively stable, averaging around 220K throughout the quarter, with minor variations.

LOOKFANTASTIC: Beauty & Makeup showed a varied download trend, with weekly downloads ranging from 24K to 34K. Its active users saw slight fluctuations, maintaining a range between 169K and 190K over the reviewed period.

Superdrug - Beauty and Health exhibited a notable increase in weekly downloads in mid-July, reaching up to 25K. The active user base showed growth from 42K to 59K in the first half of the quarter, before experiencing a slight decline towards the end of September.

Notino: profumi e cosmetici had consistent weekly downloads, varying between 12K and 20K. The app's active users increased from 68K to over 79K by the end of the quarter, indicating a steady user engagement.

These insights highlight the dynamic nature of user engagement and app performance in the beauty retail sector. For more detailed analytics and insights, visit Sensor Tower.